Founder · Engineer · Coach Eat Cook Joy & Stackbirds ex-Airbnb · ex-Facebook
A reading room · Curated 2026

Curiosity, built into a career.

Zainab Ghadiyali is a founder, engineer and product leader who has spent the last decade turning curiosity into companies — from co-founding Wogrammer (now part of AnitaB.org) to leading product at Airbnb, shipping for two billion people at Facebook, and now building Eat Cook Joy and Stackbirds in Austin. This is the unofficial reading room of her work, talks, podcasts and writing — gathered in one place.

Founder · Eat Cook Joy Co-founder · Wogrammer Ex-Airbnb · Ex-Facebook UW–Madison Engineering
Zainab Ghadiyali — founder of Eat Cook Joy, co-founder of Wogrammer
“Stay ignorant. Get curious. Persist.”
200+Women Engineers Interviewed · Wogrammer
2BPeople Reached · Facebook Internet.org
10+Years in Product & Engineering
2Companies Founded · Eat Cook Joy & Stackbirds
The Reading Room

Explore the Story

Eight chapters across two decades — from Madison engineering classrooms to Airbnb product launches, a women-in-tech publication, and an AI-powered personal-chef startup.

Chapter 01 · Biography

The Curiosity-Driven Career

A portrait in ignorance, persistence & reinvention
Chapter 02

The Journey

Madison → Facebook → Airbnb → Founder
Chapter 03

First Round Review

Designing a curiosity-driven career
Chapter 04

Videos & Talks

WARF · YouTube · Inside Outside
Chapter 05

Podcasts & Audio

Inside Outside Innovation Ep.191
Chapter 06

What She's Reading

HBR · Spark · Yo Soy Betty, La Fea
Chapter 07

Wogrammer Story

200 women engineers · 1 movement
Chapter 08

Eat Cook Joy

Personal chefs & AI agents · Austin
Zainab Ghadiyali
Biography

A Founder Built on Restless Curiosity

Zainab Ghadiyali grew up moving between continents and disciplines. She studied chemistry and public health at the University of Wisconsin–Madison, expecting a career in medicine — and ended up in software. The translation, she has said, was simple: both fields ask you to look at a system, find the broken piece, and design the smallest intervention that fixes it.

She entered tech the long way around — through public-health work in Latin America, then a self-taught crash course in code. By 2014 she was an engineer at Facebook, working on Internet.org and shipping software that, at one point, was used by close to two billion people. The scale never quite stopped feeling absurd to her, and she has talked openly about the productive discomfort of not yet knowing what you're doing — what she calls the "ignorance advantage."

“Most of the most interesting things I've worked on, I started without knowing how to do them. The trick is being honest about that — and then being willing to learn faster than the problem is moving.”

In 2015, alongside Erin Summers, she co-founded Wogrammer — a journalistic project that interviewed and profiled more than two hundred women engineers across the industry, deliberately reframing them as makers and inventors rather than tokens or trailblazers. Wogrammer was named to the Foreign Policy Global Thinkers list and was eventually acquired by AnitaB.org, where it continues today.

From Facebook she moved to Airbnb, leading product on growth and hosting teams during the company's pre-IPO sprint. She then stepped out into a portfolio life — speaking at WARF, Mind the Product, Product School and SXSW; advising founders; and serving as Chief of Staff for several leadership teams. Conversations from that period (the First Round Review feature, the Inside Outside Innovation podcast, the Alicia Diamond chiefs-of-staff piece) remain some of the clearest distillations of how she thinks about career design.

Today she is the founder of Eat Cook Joy, an Austin-based service that pairs busy households with vetted personal chefs, and Stackbirds, an AI-agents company building tools to keep founders out of platform lock-in. Both ventures are unmistakably hers: small, ambitious, design-led, and hand-built around real problems she has lived through. She still reads three books at a time. She still recommends a Colombian telenovela transcript as a Spanish-learning hack. And she still answers her own LinkedIn DMs.

“Curiosity is a muscle. If you stop using it for a year, you'll feel the atrophy in your work — and even more in your career.”
The Journey

From Madison to Austin

An unconventional path through chemistry, public health, software, billion-user products, and back into founding.

University · Madison, WI

UW–Madison · Chemistry & Public Health

Studied at the University of Wisconsin–Madison. Recognized in 2018 as a Forward Under 40 award recipient and featured in the College of Engineering's alumni spotlight.

2013 — 2015 · Public Health

Field work in Latin America · Bolivia, Honduras

Worked on community health programs before pivoting to tech — a transition she has said taught her to listen before designing solutions.

2014 — 2017 · Facebook

Software Engineer · Internet.org & Free Basics

Shipped products reaching audiences in the hundreds of millions. Featured in the original "Meet the Wogrammers" Engineering at Meta post.

2015 · Co-founded

Wogrammer · with Erin Summers

200+ profile interviews of women engineers, named to Foreign Policy's 2015 Global Thinkers. Acquired by AnitaB.org. Read her own LinkedIn essay on what they learned.

2017 — 2020 · Airbnb

Product Lead · Growth & Hosting

Featured by Product School and as a Mind the Product speaker.

2020 — Present · Speaker & Coach

Career & Founder Coaching · chiefs-of-staff, product leads

Featured in First Round Review and Alicia Diamond's blog with frameworks now used widely by emerging operators.

2022 — Present · Founder

Eat Cook Joy · personal chefs · Austin, TX

Pairs busy households with vetted personal chefs. Austin Inno: Startups to Watch (2025).

2024 — Present · Founder

Stackbirds · AI agents · platform-independent founders

Featured in Crunchbase News' "the AI founder stopping platform ransom" piece.

First Round Review
The Secrets to Designing a Curiosity-Driven Career
Featured · review.firstround.com
Featured Article · Recommended Read

Designing a Curiosity-Driven Career

First Round Review's profile of Zainab is one of the clearest articulations of how she thinks about career design — built around three deceptively simple ideas: stay ignorant on purpose, follow real curiosity (not performed ambition), and persist long after the novelty fades.

She walks through the moves that took her from public-health field work to a Facebook engineering org of thousands, the framework she used to evaluate jumps (skill stretch, scope stretch, network stretch — pick two), and the questions she asks before saying yes to a role. Her advice for early operators: chase the work that makes you ask one more question, not the work that lets you give one more answer.

“The career you can defend in a job interview is rarely the career that ends up mattering. Build the one you can defend to yourself at 2 a.m.”

The piece also surfaces her advice on managing managers, when to leverage a Chief of Staff role, and why she thinks the most overlooked move in a tech career is changing functions inside the same company rather than changing companies inside the same function.

Talks & Videos

Watch the Conversations

Embedded talks, interviews and feature stories — playing right here in the reading room.

Inside Outside Innovation · Ep. 191

On Ignorance, Curiosity, and Persistence

The full long-form conversation with Brian Ardinger on the moves that defined her career.

Eat Cook Joy · Founder Story

Building a Personal-Chef Network in Austin

Origin story of the company and the operating philosophy behind a service business that scales like a software one.

Eat Cook Joy · Behind the Kitchen

From Idea to Launch in San Antonio

How the chef vetting and matching system was designed — and what early customers taught the team.

TEDxEmory · Talk

Challenging You to Share Your Story

Zainab's TEDx talk on storytelling and representation — the throughline that runs from Wogrammer to Eat Cook Joy and Stackbirds. Plays right here, no leaving the page.

Podcasts & Audio

Listen to the Long-Form

Embedded audio players for the conversations that go past the soundbite.

Inside Outside Innovation · Ep. 191

Zainab Ghadiyali of Airbnb & Wogrammer — On Ignorance, Curiosity and Persistence

Ready For Launch · Apple Podcasts

From FAANGs to Founder, with Zainab Ghadiyali

Listen on Apple ↗

A founder conversation covering the path from large tech companies into startup building — what changes, what stays the same.

The Wogrammer Podcast · Apple Podcasts

The Friendship That Sparked a Movement — The Wogrammer Story

Listen on Apple ↗

The origin story of Wogrammer — how a friendship between two engineers turned into a platform that profiled 200+ women in tech.

Voyage SA · Community Highlights

Meet Zainab Ghadiyali of Eat Cook Joy

Read ↗

A long-form interview from the Voyage San Antonio community series — the personal-chef thesis, what Austin gets right about service businesses, and how the company recruits.

Alicia Diamond · Chiefs of Staff

Advice from Zainab Ghadiyali for Current & Future Chiefs of Staff

Read ↗

Practical playbook for the role — how to scope, how to pair with a principal, when to push back, when to absorb, and how to leave on a high note.

Zainab Ghadiyali
On the Nightstand

What She's Reading Now

Zainab tends to read multiple books at once. The current rotation:

Business · Communication

HBR's 10 Must Reads on Communication

Harvard Business Review

The classic anthology of HBR's most-cited essays on persuasion, executive presence, and clarity under pressure — a staple of senior operating leaders.

Science · Health

Spark: The Revolutionary New Science of Exercise and the Brain

John J. Ratey, MD

The Harvard psychiatrist's case that physical movement is the single most underrated intervention for cognition, mood and learning. Required reading for founders.

Language · Storytelling

Yo Soy Betty, La Fea (transcripts)

Fernando Gaitán

Yes, the original Colombian telenovela — read as text. Zainab uses the transcripts as a Spanish-learning shortcut, and as a study in how serialized character writing actually works.

Zainab Ghadiyali
Writing & Blog

In Her Own Words

Essays, posts and long-form pieces — across First Round Review, LinkedIn, Substack, Medium and beyond.

First Round Review · Essay

The Secrets to Designing a Curiosity-Driven Career

The definitive long-form piece on her career framework — optimising for learning, transferable skills and interesting problems over titles and ladders.

Read on First Round
LinkedIn · Pulse

We Interviewed 200 Women Engineers. Here's What We Learned.

The Wogrammer essay — what 200+ profile interviews taught her about who actually gets visible in engineering, and why "ordinary" stories matter most.

Read on LinkedIn
Productify · Substack

Building AI Products Users Actually Want

Zainab's essay on shipping AI products that earn user trust — primary-source reading for the Stackbirds and Eat Cook Joy thesis.

Read on Substack
Medium · Author

Medium — @zainabghadiyali

Her Medium home — a working archive of essays on engineering, product, founder mindset and the connective tissue between them.

Read on Medium
Lenny's Newsletter

Running an Effective PM Team Meeting

Quoted in Lenny Rachitsky's piece on PM team operating cadence — her thesis on alignment over status, and how to leave a meeting "in lockstep."

Read on Lenny's
Alicia Diamond · Guest Post

Advice for Current & Future Chiefs of Staff

The practical playbook for the Chief of Staff role — how to scope, when to push back, when to absorb, and how to leave on a high note.

Read post
Personal Substack · Writing

On Business Writing — Divide and Conquer

A concise piece on communicating clearly in business settings and breaking complex thinking into useful structure.

Read on Substack
Personal Substack · Productivity

On Time Management — Focus On What Matters

A short operating note on prioritisation, attention, and spending energy on the work that compounds.

Read on Substack
Prodcast · Interview

How to Build a Curiosity-Driven Career

An interview-format expansion of the curiosity-driven career framework with product and tech context.

Read on Prodcast
2015 — Acquired
Wogrammer
200+ profiles · global reach
Venture · Co-founded with Erin Summers

Wogrammer — making the makers visible.

Wogrammer started as a side project at Facebook in 2015 and grew into one of the most cited journalistic projects about women in engineering. Instead of profiling the same handful of high-profile leaders, Zainab and Erin Summers went deep — interviewing more than 200 women engineers about the actual technical work they do.

The project was named to Foreign Policy's 2015 Global Thinkers, profiled by Engineering at Meta, and eventually acquired by AnitaB.org, where it continues today.

2022 — Present
Eat Cook
Joy

a private chef in your kitchen, without the price tag.

eatcookjoy.com
Venture · Founder & CEO

Eat Cook Joy — chefs in the kitchen, joy at the table.

Eat Cook Joy pairs busy households with vetted personal chefs who shop, cook and stock a week's worth of meals on-site. The business is unmistakably a Zainab company: small ops team, hand-crafted matching, and an obsession with the customer's actual Tuesday-night problem.

Named one of Austin Inno's "Startups to Watch" in 2025, profiled across local press, and increasingly the case study being cited in conversations about AI-augmented service businesses.

2024 — Present
Stackbirds

Your busywork, on autopilot. The world's first self-trained agent.

stackbirds.xyz
Venture · AI Agents

Stackbirds — tools so founders never get held ransom by a platform.

Stackbirds is Zainab's newer bet — an AI-agents company aimed squarely at platform lock-in, the silent tax on founders who build their entire business on top of one app store, one payments rail, or one ad network. The thesis: agents that automate the boring work of staying portable.

Crunchbase News covered the launch under the headline "the AI founder stopping platform ransom."

2025 — 2026 · Founder & AI Agents

The Current Chapter

Where Zainab is building, what she's saying out loud, and the press that's catching up to it — the four pieces that map the present moment.

Press & Features

On the Public Record

Selected coverage and features across business, founder, and women-in-tech publications.

Zainab Ghadiyali
Awards & Honors

On the Public Record

A decade of recognition across global thought, university, industry, and most recently — the Austin community celebrating Eat Cook Joy.

May 2026 · Most Recent

Product Innovation Finalist

Zainab was named a finalist for the 11th Annual Woman's Way Business Awards by Austin Businesswoman, recognising Eat Cook Joy as one of the year's standout product-innovation companies in Austin.

Zainab Ghadiyali · Eat Cook Joy Laura Avonius · Audicin Leslie Stiba · Austlen Baby Co
May 2026 · Austin Businesswoman Awards

11th Annual Woman's Way Business Awards — Ceremony Night

Zainab Ghadiyali
Connect & Follow

Where Zainab Shows Up

Verified channels — DMs welcome on the public ones, especially LinkedIn.